Acoustic Camera Measurement
Theory and Practice. Product development traditionally uses focus groups to determine user satisfaction with conceptual design directions, yet these opinion-based methods have no scientific validity, as they are simply used for opinion gathering. And as psychology and market research have known for decades, users cannot accurately self-report on their design preferences or motivations.
With this in mind, we are quite focused on helping the design team to achieve design resonance, and the sense of spiritual satisfaction provided by a product that is designed with user measurement to determine the emotional attachment the user will have to the new product
We provide POP Visual Jury measurement of a universe of examples of any product type, and further Visual Juries as the design team continues onto early conceptual design.
The aesthetics which will satisfy the user more can be measured, and there is often a measurable difference between the industrial designer and his or her user group.
Business Jet Sound Quality Study
Specialties. We can measure design success by measuring user response, and this can be done on a large scale, such as large vehicle products, or on a smaller scale, such as appliances, computer products or medical products. It can even be done on design colors and finishes, as these seemingly small decisions can have a major impact, as our research has shown.
3 Orfield Labs HATS systems
Philosophy. We believe that products are for users, and if the user is not included in the process, in terms of measurement, there will be no predictability in terms of response to the final design.
Appliance SQ with HATS Torso
Summary. Measuring users is the only primary measurement that can be done in product development. Measuring products (acoustics, lighting, daylighting, thermal comfort, indoor air quality) are only meaningful when we know what values users want.
This HATS recording process is part of a 12 year program, called "Americas Quietest Refrigerators", that we supported for the Sears Kenmore Brand, that was manufactured by other appliance companies to Sear's specifications. There suppliers were not allowed to make products for their own company that were as quiet as the products sold to Sears under the Kenmore brand.