Vacuum Cleaner SQ Research

Vacuum Cleaner SQ Research

Theory and Practice. Product design is about user experience. And user experience can be modeled measured and tested. Product development is often about design intuition of user experience, but it is far less common for product development to include the sciences of human perception and preference. 


Orfield Laboratories in the nation’s only independent multi-sensory consulting laboratory, providing design, research and testing to the product field via the use of both objective and subjective design, research and testing.  Our product consulting includes acoustical performance, AV media performance, visual performance, thermal comfort performance, and subjective research and measurement.


Our orientation is to focus on perceptual comfort, design clarity, satisfaction and preference as user experience benchmarks.


Perception can be a negative or positive filter for user experience, and productivity, satisfaction and complaints are most commonly associated with the perception human factors side of product design.  And products that are visual clear, easy to use, are quiet and private, have comfortable thermal environments and have great indoor air quality generate far more positive user response and far fewer complaints.

Harley Davidson SQ Research Talladega Speedway

Harley Davidson SQ Research Talladega Speedway

Specialties. In the product development field, we consult in many product types including appliances, vehicles, audio visual, medical, aircraft, tools, lawn products and many others. With a specialty in human perception, we approach each of these product types with a special focus on human comfort, performance and preference.  Many of our product projects have been published. We founded the first sound quality collaboration, the Sound Quality Working Group (SQWG),. We have convened 20 SQWG sound quality conferences at Orfield Labs.

Orfield Labs has a specialty in perceptual and cognitive disabilities, and their application to the newer field of perceptual and cognitive universal design.  We have a strong interest in products in the disability field, including aging, autism, mental illness, PTSD, SPD, ADHD, and we have developed the process and practice of perceptual design for products and environments.

Aircraft Interior Binaural SQ Recording

Aircraft Interior Binaural SQ Recording

Philosophy. It is our belief that clients and design teams can complete exceptional product development in normal budget ranges if the focus is on the user groups, and the budgets favor this focus. Excellent products are more about knowledge and the application of good process than about budgets.

Orfield Acoustic Camera in Anechoic Chamber

Orfield Acoustic Camera in Anechoic Chamber

Summary. Whether our product development clients are looking for single discipline consulting assistance or comprehensive research-based design and testing, the firm has an extensive track record in these fields.