ATV Visual Quality Study

ATV Visual Quality Study

Theory and Practice. Our design practice includes a full perceptually-based design practice in acoustics, audio-visual systems, Lighting, Daylighting and Vision, Thermal Comfort and Indoor Air Quality, in order to provide perceptual comfort for the user, and these standards may be for the normal user of working age, or can be for the perceptually ore cognitively disabled user. This includes those living with aging, dementia, autism, mental illness, PTSD, ADHD, sensory processing disorder, blindness and deafness.


In product design, large firms often have a user experience department, and this department can have many disciplines of experts. Yet most user experience departments do not have any substantial measurement capability, and thus having an outside lab familiar with human perception and measurement can be of great benefit.


Our work can include technical design, computer modeling, calculation and instrumentation measurement(lab and field).

Burger King Drive Thru Concept

Burger King Drive Thru Concept

Specialties. In the product development field, we offer the only multi-disciplinary sensory consulting package in the country, and we have the only set of measurement tools to measure and confirm each area of design. We were the first consulting firm in the U.S. to employ many of these measurement systems, and we are the only firm equipped to provide measurement in all fields.

VQ Medical Product Study with Imaging Photometry

VQ Medical Product Study with Imaging Photometry

Philosophy. Conceptual Design is often completed without any definitions that are clear enough to measure successful outcomes. We have been very focused on having quantitative definitions for perceptual comfort on all projects before conceptual design is complete.

VQ Appliance Jury Study

VQ Appliance Jury Study

Summary. Most clients would like predictable design processes that provides known results. Without the science of sensory design, there is no ability to predict or to confirm success in providing comfortable and satisfying products for our users.