Elder Visual Performance Viewing System – Orfield Labs

Elder Visual Performance Viewing System – Orfield Labs

Theory and Practice . Architectural traditionally uses design charrettes to determine user satisfaction with schematic design directions, yet these opinion-based methods have no scientific validity, as they are simply focus groups used for opinion gathering. And as psychological research and academic market research have known for decades, users cannot accurately self-report on their design preferences or motivations.


With this in mind, we are quite focused on helping the design team to achieve design resonance, and the sense of spiritual satisfaction provided by a building that is designed with user measurement to determine the emotional attachment the user will have to the new building.


We provide POP Visual Jury measurement of a universe of examples of any building type, and further Visual Juries as the design team continues onto early schematic design.


Design aesthetics can be measured subjectively, and we can know with certainty what design solutions the user will find most resonant. Yet this very important step is seldom used on real projects, no matter how large or how important.

Orfield Open Plan Laboratory – RASTI/STI Testing

Orfield Open Plan Laboratory – RASTI/STI Testing

Specialties. We can measure design success by measuring user response, and this can be done on a large scale, such as building facades, or on a smaller scale, such as interiors or workstations.  It can even be done on design colors and finishes, as these seemingly small decisions can have a major impact, as our research has shown.

Orfield Acoustic Simulation Lab

Orfield Acoustic Simulation Lab

Philosophy. We believe that buildings are for users, and if the user is not included in the process, in terms of measurement, there will be no predictability in terms of response to the final design.

RASTI Transmitter

RASTI Transmitter

Summary. Measuring users is the only primary measurement that can be done in architecture. Measuring environments (acoustics, lighting, daylighting, thermal comfort, indoor air quality) are only meaningful when we know what values users want.