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Sound Quality Working GroupTM (continued)
Orfield Laboratories was central in bringing this measurement of consumer response and subjective standards into the realm of product and architectural acoustics beginning in 1991 with the foundation of The Sound Quality Working Group™ and organization of seminars and conferences for the industry. In collaboration with Bruel & Kjaer of Denmark, Orfield Laboratories introduced such new acoustical measurement technologies as sound intensity and acoustic holography. Known for advancing American industries' concept of product sound, the SQWG and Orfield Laboratories have impacted both the acoustical engineering and market research areas. Annual training seminars in sound quality analysis were conducted at Orfield Labs for the engineering and marketing staffs of numerous Fortune 500 companies.
Orfield Laboratories has been a pioneer world wide in this type of Perceptual Market Research®, serving such industries as the automotive, appliance, consumer product, yard product, heavy equipment, tool, aircraft, hearing aid, medical and communications products. The SQWG is the only group developed solely to educate product engineering and marketing staffs in the fields of acoustic perception and cognition.
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